Uiro (Traditional Sweet Shop) Guide
Uiro: A Taste of Odawara's History in Every Bite Guide
Step back in time and indulge in the unique flavors of Uiro, a traditional Japanese sweet that has been a specialty of Odawara for centuries. More than just a confection, Uiro represents a piece of Odawara's culinary heritage, offering a glimpse into the region's rich history and cultural traditions. Prepare your taste buds for a subtly sweet and slightly chewy experience unlike anything you've tried before. Uiro's history in Odawara dates back to the Muromachi period (1336-1573), when a Chinese physician named Chen Yuen-yu (later known as Uiro Genchin) settled in the area. He brought with him a medicinal powder, also called "Uiro," which was believed to cure various ailments. As a side business, he began making and selling a steamed rice cake, which eventually became known as "Uiro" as well. Over time, the medicinal powder faded into obscurity, but the sweet treat endured, becoming a beloved local specialty. Visiting an Uiro shop in Odawara is an experience in itself. Many shops have been family-run for generations, preserving the traditional recipes and techniques. Sample different flavors of Uiro, from the classic white Uiro made with rice flour and sugar to variations flavored with matcha, brown sugar, or even azuki beans. Pair your Uiro with a cup of green tea for a truly authentic Japanese experience. Many shops also offer other traditional sweets and snacks, making it a perfect place to pick up souvenirs or enjoy a light meal.
Transportation
Uiro shops are conveniently located near Odawara Station, making them easily accessible. Many are within a short walking distance from the station's east exit. Simply follow the signs or ask at the tourist information center for directions to the nearest Uiro shop.